What Kids Say: Saabs Aren’t Popular, But Subarus And Lamborghinis Are

It seems that Subaru and Lamborghini are the most popular car brands in the eyes of the youth.

I’m a wearer of many hats when it comes to having a daily occupation. One of my current responsibilities is working as an assistant supervisor for a before-and-after-school program.

If you work with kids then you’ll know that you can never be fully prepared for what they’ll say, and this can make for rather interesting (and entertaining) discussions. Sometimes we get to talk about auto related topics, and during those times I try to find out how the young ones perceives cars.

One morning, I decided to ask a group of five kids two simple questions:

  1. Do you know what a Saab is?
  2. When I say “car company,” what’s the first one that comes to mind?

As you might’ve anticipated, none of the students knew what a Saab was. Interestingly, two out of five named Subaru as the first brand that came to mind, while the other three said “Chevy,” Lamborghini, and “a Mustang”.

20161225_Photoshoot_Tipton_2015 STi

This isn’t the first instance of Subaru being a popular choice amongst the youth. When I taught for a migrant program over the summer of 2016, and when I taught English to ninth graders for a year as I earned my master’s degree in 2015, the most popular car choices amongst adolescent students were Subaru and Lamborghini. It seems that the WRX STi can be as desirable as a car that costs ten times as much, at least to young folk.

None of this is exactly a shocking revelation, as I myself wasn’t a Saab fanatic when I was their age. It wasn’t because I didn’t like them, it was because I didn’t even know they existed. The first time I remember encountering a Saab was when I was about twelve or thirteen years old, and my parents were looking to purchase a new home. The realtor had a navy blue 2000 9-3 convertible with a navy blue top, and I remember my dad saying, “when they start to fall apart they are expensive to fix, but they’re very comfortable and they can move.”

Well said Dad, well said.



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