Don’t Take Ford’s Discontinuation Of Sedans Personal, It’s Just Business

Aside from trucks and SUVs, only the Mustang and Focus Active cross‐over hatchback will be offered.

The SUV and cross-over markets have consistently outperformed the sedan and coupe markets year after year. According to Jato, the 27.85 million new SUVs sold in 2017 accounted for 32.4% of the total market and nearly 34% of the passenger vehicle market. That’s an increase of about 12.5% compared to the 2% decrease in the traditional car market.

As reported by Ford Authority, it seems Ford doesn’t think the trends are going to change anytime soon, so it’s saying goodbye to the Fiesta, Fusion, Taurus, and traditional Focus models. Mustang fanatics need not worry.

Whether or not you or I like the decision is irrelevant with the exception to those who’re actually in the market to buy a brand new vehicle. If we’re speaking objectively, the numbers support it. According to The Wall Street Journal, year-to-date sales for SUVs and cross-overs in March were up 13.7%, light-duty trucks were also up 9.8%, yet car sales were down 10.8%, with only 11 “Large” cars being sold. Reports also state that Ford was losing $800 million a year on such vehicles.

My fiancé and I own a couple of compact executive vehicles, an eco-compact sedan, and a compact hatchback, so I can’t say I’m thrilled to see such a drastic reduction in products that I favor. But at the same token, we have absolutely no intention to purchase a brand-new vehicle in the near future. Not only that, but when then the time does come to get something new, it probably wouldn’t have been any of these discontinued models.

I can only speak for myself, though, and I know plenty of Ford loyalists who aren’t exactly happy about this change. Fortunately, manufacturers are bridging the gap between hefty SUVs and cramped compact vehicles, not only in terms of dimensional proportions, but also in regards to design and capability. Volvo – Saab’s fellow Swedish automotive manufacturer – has done a fantastic job of this, but that’s a conversation for another time.

What are your thoughts on Ford’s decision? Speak with us in the comment section below.


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